Cycle Trader Launches "Ride Show" Video Brochures
Video brochures enhance dealer ads and enrich the customer experience.

NORFOLK, VA, February 19, 2009 /24-7PressRelease/ -- Cycle Trader, the industry leader in motorcycle classifieds and a division of Dominion Enterprises, today launched "Ride Show" video brochures. Through Ride Show, photos, voice and music are combined into a single motion picture slide show, resulting in a richer user experience.

"Ride Show is a product that will help dealers right away," said Gwyn Price, vice president of Cycle Trader. "Given all the research and customer interviews, video options were foremost on everyone's mind. It affects the way we shop and even our perceptions about the companies from which we buy, a trend that is going to continue."

Completely automated, Ride Show uses the dealers' existing Inventory Management Tool information to generate the brochures at the click of a button. It supports up to six photos and gives dealers the option of using a standard or customized message for each unit. Cycle Trader will provide a free month of service for with an annual agreement.

In a January 2009 eMarketing report, over 67 percent of Internet users watch online videos when making a buying decision - a number that is expected to rise to 88 percent in coming years.

"According to a recent PODTrac industry study, dealers who employ video are viewed more favorably by customers," said Jim Jensen, director of marketing for Cycle Trader. "Further, 89 percent of customers remember specific details about the products being offered, a distinct advantage given today's economic climate."

"We know that multiple photos provide dealers with an average of nearly 62 percent more leads," said Jensen. "Adding motion and audio capabilities to these photos should drive even better results."

Media Contact: Jim Jensen
757-351-7994
jim.jensen@cycletrader.com

Press Release Contact Information:

Jim Jensen
Cycle Trader
Director of Marketing
150 Granby Street
Norfolk, VA
USA 23510
Voice: 757-351-7994
Fax: 866-578-2892
Website: Visit Our Website