Cycle Trader Survey Identifies Motorcycle Customer Buying and Selling Preferences
Patterns emerge for dealer selection, buying and selling

/Virginia News Articles/ - NORFOLK, VA, September 12, 2008 - Cycle Trader, the industry leader in motorcycle classifieds and a division of Dominion Enterprises, revealed the results of their latest consumer survey, identifying customer preferences for buying and selling motorcycles, as well as the key attributes customers look for when selecting a dealership.
The results, gathered between June and August 2008, showed that people in the market to purchase a motorcycle are equally likely to select a dealer based upon manufacturer (34%) as they would price (34%). 20% of prospective buyers will base their decision on the dealership's customer service reputation.
When selling, however, 77% of respondents prefer to sell their motorcycle on their own while only 19% of respondents prefer to trade-in their motorcycle.

Motorcycle Customers Select Dealers By:
Manufacturer 34%
Price 34%
Customer Service Reputation 20%
Location 8%
Service Department Reputation 4%

Motorcycle Owners Prefer to Sell By:
Selling on their own 77%
Trading in 19%
Donating to charity 3%
Selling on consignment 1%

Media Contact: Jim Jensen
757-351-7994
jim.jensen@cycletrader.com

Press Release Contact Information:

Jim Jensen
Cycle Trader
Director of Marketing
150 Granby Street
Norfolk, VA
USA 23510
Voice: 757-351-7994
Fax: 866-578-2892
Website: Visit Our Website