CycleTrader.com Reaches More Than 2 Million Visitors in April
Cycle Trader key performance indicators are dramatically up year over year. Improvements for total traffic, page views, time-on-site, and repeat visitors showed marked increases in the month of April based upon enhancements to the CycleTrader.com site.

/Virginia News Articles/ - NORFOLK, VA, May 02, 2008 -- CycleTrader.com, the nation's leading motorcycle classified advertising site and a division of Dominion Enterprises, announced today that more than two million motorcycle enthusiasts visited the site in April, an 82.4% increase in traffic and a 46.8% increase in unique visitors from the previous year. The site, with more than 170,000 motorcycles for sale, also consistently achieved over 800,000 page views per day, a 16.8% increase from the previous year.

"These milestones are a direct reflection of the strategic improvements we have made to CycleTrader.com, the implementation of a comprehensive marketing plan, and the introduction of value-added newsletters, blogs and additional cycle-relevant content," said Jim Jensen, brand manager for Cycle Trader. "We are pleased to see that these improvements have resulted in increased traffic and value for our customers."

On average, visitors to CycleTrader.com are spending 6.3% more time on the site compared to the same time last year. Additionally, 35% revisit the site at least twice during the month.

Recent improvements to CycleTrader.com include allowing the major search engines to crawl and index individual ads. This has resulted in a notable increase in both first-time and casual buyers to CycleTrader.com. This coupled with the site's zip code locater, helps buyers find exactly what they are looking for - in their area - in seconds.

While the motorcycle industry has seen a downturn in sales of new units in the first quarter, NADAguides.com reports that "Motorcycle buying interest is up 48% in March 2008 compared to March 2007." This continued interest in motorcycles makes CycleTrader.com the place to buy and sell motorcycles. "In a tightening market, dealers are looking for any advantage they can muster in order to move their inventory. Showcasing every bike on CycleTrader.com is the most cost effective way to position their inventory in front of a growing number of interested buyers," said Jensen.

Press Release Contact Information:

Jim Jensen
Cycle Trader
Director of Marketing
150 Granby Street
Norfolk, VA
USA 23510
Voice: 757-351-7994
Fax: 866-578-2892
Website: Visit Our Website